Faculty
Behind every great learning experience, there are exceptional educators.
Our program is led by highly qualified professionals who bring real-world expertise and a genuine passion for teaching.
Meet Jason and Andrew, the pillars of the Marketing-Digital Engagement Strategy Program:
Jason Beaulieu
Digital Marketing Leader | Social Media Researcher |
AI Innovator
Program coordinator at Centennial College bridging industry and education in digital comms. Leads Digital Engagement Strategy program, industry partnerships, and WIL for real-world careers. Background in CPG, wireless, finance, mobile; focuses on innovative teaching for critical thinking.
Expertise
Digital/social strategy, influencer marketing, SEO/SEM, AI in ed, curriculum dev, WIL, ed tech (D2L/Blackboard), social pedagogy research, faculty mentoring.
What He Teaches
Capstone Digital Strategy, Digital Transformation, Social Media/Search/Performance/Fashion Marketing, Innovation/Change Management, Brand Management—via live projects/simulations for portfolios.
Industry Experience
Led strategies at Virgin Mobile ($1M revenue), HUGE, SapientNitro, Isobar (1st NA Facebook Social game), Organic, Bell, Capital C in retail/CPG/finance/mobile.
Teaching Philosophy
Hands-on simulations mirroring industry, building skills for jobs and global networks.
Certifications
AI Fundamentals (IBM), Digital Transformation (Google), Elements of AI (Helsinki), META Blueprint.
Fun facts
AI geek demoing tools in class, crushes trashy reality TV, gym rat.
Dr Andrew Ko
Digital Strategist | Behavioural Data Specialist | Marketing Educator
Andrew is a digital strategist and educator who blends behavioural data, creativity, and marketing innovation. He helps students understand how modern brands use data to create more human experiences and prepares them for the real demands of today’s marketing landscape.
Expertise
Personalization, behavioural analytics, AI in marketing, paid media, branding, programmatic advertising, and consumer insight.
What He Teaches
Guides student teams through real campaign development, hands-on platform work, and portfolio-ready projects grounded in industry tools and data.
Industry Experience
15+ years leading data-driven strategy across startups, agencies, and global brands including work in digital advertising, financial services, retail, and media technology.
Teaching Philosophy
Believes learning should be practical, collaborative, and deeply connected to real industry challenges. Focuses on helping students build skills they can use on day one in the workplace.
Certifications
Google Analytics, Google Ads, Meta Blueprint, HubSpot, LinkedIn Marketing Solutions, and more.
Fun Facts
Dog parent to Mochi, former DJ and music producer, and currently building The Data Human, a project focused on redefining the relationship between people and data.