Courses

Semester 1

Course Code	Course Title	Course Description
BUSN-702	Coop/Employment Preparedness	In this hands-on course, you'll advance your job search skills by refining resumes, cover letters, and soft skills while mastering personal and social networking strategies to tap into the hidden job market and build professional connections for a successful career in digital engagement.
MKTG-710	Marketing in a Connected World	Explore the fundamentals of marketing in today's hyper-connected digital landscape, where you'll learn how evolving technologies and consumer behaviors drive innovative strategies for meaningful engagement, brand growth, and real-time decision-making.
MKTG-711	Customer Segmentation and Journey Mapping	Delve into customer data analysis using cutting-edge tools like Tableau and Alteryx to identify key segments and map complex purchase journeys, empowering you to craft personalized marketing strategies that fuel business growth in a data-rich environment.
MKTG-712	Online Advertising and Programmatic Trading	Trace the evolution of online advertising from basic awareness tools to dynamic, data-driven campaigns, gaining practical skills in programmatic trading, campaign management across mobile and desktop, and overcoming challenges like ad fraud to support sustainable business expansion.
MKTG-713	Search Engine and Performance Marketing	Harness performance-driven channels such as SEO, paid search, email campaigns, and affiliate programs to generate immediate business results, while leveraging real-time data to optimize and measure impact for maximum ROI in competitive digital spaces.
MKTG-715	Social Media Marketing	Master influencer analysis and strategy to identify, evaluate, and partner with influencers for authentic brand amplification, while leveraging Paid, Owned, and Earned social media simulators like Stukent to practice building effective campaigns that foster engagement, manage risks, and measure real-world impact.
MKTG-720	Digital Transformation Strategy	Investigate the drivers of digital transformation in a mobile-first world, analyzing how innovative platforms and strategies enable organizations to adapt business models, foster growth, and outpace competitors by reimagining consumer interactions for ultimate convenience and efficiency.

Semester 2

Course Code	Course Title	Course Description
ENTP-700	Innovation and Change Management	Gain essential tools to lead innovation and manage organizational change effectively, motivating teams to embrace new ideas and adapt to dynamic business environments while aligning strategies with evolving industry demands for long-term success.
MKTG-714	CRM Strategies	Focus on Customer Relationship Management as a holistic business approach to enhance profitability, loyalty, and engagement, evaluating the roles of technology, social media, and customer-centric organizational structures to integrate and measure cross-channel strategies that inform e-commerce and overall business goals.
MKTG-725	Omni-channel Retailing	Master the art of integrating online and offline retail channels to create seamless customer experiences, developing strategies that optimize inventory, personalize interactions, and drive sales across multiple touchpoints in today's interconnected retail landscape.
MKTG-727	Content Creation and Curation	Develop expertise in crafting and curating high-impact digital content tailored to audience preferences, learning to manage editorial calendars, leverage trends, and distribute across channels to foster engagement, strengthen brand narratives, and achieve marketing objectives.
MKTG-729	Web and Conversion Analytics	Build proficiency in web analytics tools and techniques to track user behavior, measure conversion rates, and derive actionable insights, enabling you to optimize digital campaigns and improve website performance for enhanced user experience and business outcomes.
MKTG-730	Capstone - Digital Engagement Strategy	Culminate your learning by integrating program concepts in a real-world project, where you'll analyze company marketing activities, collaborate in teams on in-field assignments, and design comprehensive digital engagement strategies to drive measurable growth and prepare for professional practice.
MKTG 735	AI Fusion Strategy	Discover the transformative power of AI Fusion Strategy, where you'll unravel the mechanics of Large Language Models (LLMs) and master techniques to harness them for enhanced critical thinking, infusing innovative insights into novel business models that unlock unprecedented value and competitive edge. Gain practical expertise in leveraging data graphs and agentic AI to build intelligent, autonomous systems that optimize decision-making, streamline operations, and propel digital engagement strategies forward in an evolving marketplace.